Graphic Designer
© Dana Nguyen 2025
Year: 2024
Instructor: Andrea English
Partners: Makayla Cabero, Jihan Ilbrahim, Esther Liang,
Ruby Ordonez, Jennie Tran
My team and I developed the core intention, strategic direction, and brand identity for Droplet, a nonprofit organization dedicated to addressing the urgent challenges of the global water crisis. Through thoughtful research, collaboration, and creative planning, we aimed to create a brand that not only raises awareness about water scarcity but also inspires meaningful action toward sustainable solutions.
Recognizing the importance of early education, we aimed to engage and educate children ages 3 to 10.
We developed a children’s storybook titled “harold saves the day!” featuring our droplet mascot, Harold. This story book and harold is part of a larger effort to bring environmental learning into early education in a way that’s fun, meaningful, and easy to understand. Through storytelling, we hope to spark curiosity, build empathy for the planet, and help children form habits that supports a more sustainable future.
In developing our brand’s mascot, we aimed to create a character that would captivate and engage young audiences. The design process focused on crafting a highly expressive figure that embodies the essence of a water droplet. The approach ensures that the mascot resonates emotionally with children.